Hello X  builds on experimental spaces for productive play with research and stories, meeting a multidisciplinary approach combining knowledge from different disciplines and penetrating though all levels of society. These spaces are online, on the street, in classrooms and museums. Fazing between formal and informal education in Arctic topics and themes on different levels, we present an alternative way in outreach activities related to Arctic studies. Not at least, we present processes that create positive feedback loops between science, art, and education.